Archive for April, 2009

Grad to Great Career Discussion on WashingtonPost.com

Monday, April 27th, 2009

Beth and I were not able to get to all the questions we received this afternoon, so we’ll be posting some additional Q&A for the remainder of the week. Thanks so much to everyone who joined in and sent us questions and comments during the discussion. If you missed it, you can read the entire career chat transcript here.

15 Ways to Make a Good Impression at Formal Networking Events

Monday, April 20th, 2009

Corporations, professional organizations, and associations of all kinds host formal networking events. You will attend several of these events during your career so you should how to use them to your advantage. It is critical to come across as someone others want to know.

In order to make a good first impression, keep the following 15 tips in mind:

Tip #1: Have a solid handshake

Tip#2: Be approachable

Tip #3: Dress well

Tip #4: Use appropriate body language

Tip #5: Don’t come looking for a therapy session

Tip #6: Use good manners

Tip #7: Don’t chew gum

Tip #8: Have a few goals in mind

Tip #9: Be authentic

Tip #10: Don’t do all the talking

Tip #11: Show an interest in others

Tip #12: Be interesting

Tip #13: Turn off your cell phone before the event

Tip #14: Offer and accept business cards properly

Tip #15: Smile

Eight Ways to Maintain Your Network

Sunday, April 19th, 2009

A strong network is the single most effective career advancement tool you can have. Therefore, it is critical that you maintain your network by keeping in touch with the people you have developed relationships with. Here are a eight tips for maintaining a strong network.

#1: Stay Visible
Much in the same way a celebrity stays relevant in the media, you need to stay visible and relevant to your contacts. For instance, you may stop working in the same field as many of your contacts, but don’t want to fall off their radar. How can you do that if you won’t be attending the same association or work events anymore?

#2: Stay E-mail Buddies
A common practice is to send an email every so often to the people you want to stay in touch with. This is most appropriate when you change jobs, or have an exciting announcement to make.

#3: Customize Your Message
Your list of contacts could include hundreds of people and since you can’t write a personal note to each one, at least tailor your message to each group. If you do this, make sure the content of the email is appropriate to the audience that will be reading it.

#4: Segment Your Contacts
It might be helpful to mentally segment your correspondence. For example, draft one version of your email update for contacts you consider friends, another for contacts you aren’t particularly close with, another version for clients, and so on. This is customizing your message.

#5: Be Helpful
Another way to stay visible to your contacts is to pass along any relevant information that may be useful to them. For example, if you come across an article online or in a magazine that you know would interest them, send it to them. Include a note wishing them well. Keep in mind that a gesture like this loses its impact and sincerity when you ask for something in return.

#6: Extend Invitations
If you have access to a cool event or networking opportunity – and you can bring colleagues – invite special people from your network. However, do not invite people to an event where there is an expectation that they buy a product or service – unless they are fully aware of this ahead of time and express an interest.

#7: Refer Clients
This is the second best way you can tell someone in your network that you truly value them. Refer them, their company, or their individual services and products to others.

#8: Keep Your Promises
Here is the best way to maintain strong connections to those in your network. If you say you will do something, do it. If you agree to help someone out, make sure you come through. There is nothing worse than letting others down, especially if you have the ability to come through and make good on your promise.

(It is also important that you say no when you must, and not feel guilty about it. Maintaining your integrity is just as important as maintaining your network.)

10 Mistakes to Avoid at Work

Saturday, April 18th, 2009

#1: Not Asking for Help
Many entry-level professionals are reluctant to ask a boss or colleague for help because they fear they’ll appear inexperienced; but asking for help is not a sign of incompetence, or inexperience. To the contrary, it is a sign of maturity and will send a signal to your boss that you can be trusted to speak up when you are in trouble. People expect you to need help along the way, and you will do yourself a favor by asking for help when you need it. Ultimately, this will inspire confidence in your abilities and you’ll move up much faster.

#2: Trying to Show Up Your Boss
Younger workers often believe that in order to be a star at work, you must outshine your boss; but constantly trying to show up your boss is one of the biggest mistakes you can make at the beginning of your career. Unless your boss is corrupt in some way (which is rare), you have a lot to learn from this person. Don’t compete with your boss: it is in your best interest to make him or her look good. In addition, your boss can be your champion because he or she is in the best position to recommend you for bonuses, raises, and promotions.

#3: Not Showing Up On Time
Punctuality is not only expected of you at the beginning of each workday, but at every meeting and company event you participate in as well. Showing up on time is especially important for entry-level hires because you need all the “face-time” you can get: your company doesn’t yet know what you’re capabilities are, and you don’t have a track record or work history to point to. Not showing up on time makes a bad first impression, and unfavorable first impressions are hard to shake.

#4: Not Learning From Your Co-Workers
Sometimes the information you need to succeed is only a desk away. Unfortunately, opportunities to learn from co-workers are often overlooked due to competitive work environments or personal insecurities. But, rather than looking at your colleagues as competitors for the next promotion, why not search for ways to build professional relationships with your co-workers, and learn as much from them as you can? In doing so, you’ll get the added bonus of creating a more enjoyable place to work.

#5: Being Afraid to Make Mistakes
Let’s face it: everybody makes mistakes at work. It’s inevitable. If you plan to work for more than a day over the course of your lifetime, you are going to make a mistake at some point. You don’t want to be so scared to make a mistake that you’re paralyzed at work. To make a good impression and have an impact at work, you must show initiative, and that’s impossible to do if you’re too worried about messing up. Don’t be afraid to make mistakes. They are a good way to learn something you aren’t likely to forget.

#6: Not Admitting You Made a Mistake
This one can really come back to haunt you, especially if someone else discovers your mistake and outs you before you come clean. The best policy is to admit a mistake right away and offer up a solution to fix it immediately. People make mistakes. Don’t beat yourself up about it. Accept responsibility for your mistake, fix it, and move on.

#7: Not Being Able to Handle Feedback
You must develop the ability to process constructive criticism, or feedback that may be difficult to hear, in a productive way. The worst thing you can do is become defensive or shut down. The person who is trying to help you (most likely your boss) will realize you can’t handle feedback, and he or she will stop giving it to you. People who take the time to offer you constructive criticism do so because they see potential in you and they want to nurture it. If you are getting emotionally overloaded with what you are hearing, simply say, “Thank you. I hear what you’re saying, but I need some time to digest all of this.” You can always go back to the person later and ask some clarifying questions.

#8: Having a Bad Attitude
Aside from making you a miserable person, a bad attitude is going to make you very unpopular with your co-workers. You may not be trying to win a popularity contest, but getting along with co-workers is crucial to your success. Colleagues can help give your ideas and initiatives momentum. They can pick you up on a rough day. If you don’t want to alienate your colleagues, it is vital to have a positive attitude at work.

#9: Engaging in Office Gossip
Too much focus on what others are doing means less time to focus on your own job performance. What others do is not your primary concern. Focus on you and your job. Don’t gossip. Listen if you have to, but don’t repeat anything.

#10: Not Understanding Generational Differences
Today there are four generations working side by side in most companies: Matures, Baby Boomers, Gen X, and Gen Y. And each of these groups has very different ideas about the most effective way to work. It is these generational differences, in addition to misunderstandings about them, that often leads otherwise intelligent people to engage in petty office politics instead of focusing on how to work together to move company initiatives forward. Anytime you are seen as part of the problem instead of the solution you lose credibility. Get off to a smart start early in your career and seek to work with people from all generations in an effective and respectful way.

Free College Lectures from Top Tier Schools

Wednesday, April 15th, 2009

For college graduates who are applying for positions outside of their major field of study, LectureFox is a great resource. You can listen to lectures from top universities like MIT, Harvard and Vanderbilt. You have access to pretty much any topic from Game Theory to Mobile Robots.

Some lectures even include lecture notes and video presentations.

Social Media Can Kill Your Career: Even if You Have a Magic Wand

Monday, April 13th, 2009

Not only do you need to be careful about what you post on social media sites while you’re looking for a job, but it’s perhaps even more important to censor yourself after you’ve landed the job.

Remember this guy from back in 2007?  After writing to his boss to explain that he needed miss work due to a “family emergency” this picture turned up on Facebook.

Cool_Wand

Just something to keep in mind. Read the whole story.

Interview with LaunchSquad’s Brett Weiner

Monday, April 13th, 2009

This week on GradtoGreat.com, in our Great Grad’s Gallery, we are honoring Megan Soto – a young professional who was recruited on Twitter by a San Francisco based PR agency called Launchsquad. After learning more about Megan, we wanted to know more about LaunchSquad and the partner who discovered Megan on Twitter – Brett Weiner.

Brett manages LaunchSquad’s HR and employee issues and plays an integral role in new business activities. To help job seekers understand what companies are looking for when they take their recruiting efforts to social media sites, Brett agreed to be interviewed for our blog.

Anne:  Thanks so much for taking the time to talk to us. So, what search methods do you use on Twitter, Facebook, and LinkedIn to find employees?

Brett: Pretty straight-forward here:

1. On LinkedIn, we look for PR people.
2. On Twitter, it’s more organic. Not necessarily proactive.
3. We don’t use Facebook that often.

Anne:  What are some things you’ve seen that would convince you not to hire someone?

Brett: We realize that the trend is to share as much personal content as possible on the Web and we’re not averse to people having a social life. We are, though, more interested when they put their best foot forward while being themselves, realizing that just because their mom isn’t on Twitter or Facebook, employers often are.

Using discretion with the content they upload and allow others to see is impressive, not just photos but also comments from friends. We’re generally put off by anything that suggests a lack of focus on school, jobs, internships as well as content or activity that doesn’t make this person appear to be a savvy online user.

In addition to content, the personality presented online can also be a turnoff. Negativity on Twitter, Facebook, and blog comments can easily translate into a general attitude for interactions with fellow colleagues, the media and clients, and the outlook towards work in general.

Anne: Is recruiting through social media outlets going to replace other methods of recruiting you’ve used in the past?

Brett: Not necessarily replace, but definitely make it easier. It’s better for getting a sense of who someone is, where their priorities are, what they’re interested in and, perhaps, what kind of work they do.

Anne: What can recent graduates be doing online that is likely to get them contacted for a job interview?

Brett: There isn’t by any means a succinct outline, but these are some things that impress us:

1. Have a blog that includes a solid, easily accessible resume
2. Comment on other blogs
3. Tweet relevantly and often
4. Show that you can create an online community around yourself and your interests

These all show online leadership and engagement in a space in which we’re deeply entrenched – we’re a technology PR firm so those things are important to us. We realize not all recent grads are going to know about SaaS (software as a service) but showing an enthusiasm to get to know this and other technologies helps – and is relatively easy to do with a blog or Twitter.

Anne: If you decide you want to interview them, how do you contact the potential candidate. Email, phone, tweet…etc?

Brett: However we can. If we can’t find email, we’ll send them a Tweet. Otherwise, we use email for an introduction then move on from there.

Anne: Will you be hiring any interns this summer?

Brett: Yes – maybe 2.

Anne: Are you hiring recent grads this year? If so, what qualities do you look for? Is someone’s major important?

Brett: Sure – we’re looking for smart, fun people with PR experience who do great work with any client. Major isn’t so important as talent. We have people here from all backgrounds, but their commonality comes with passion and drive.

Anne: Thanks so much Brett!

How to Impress Potential Employers in Less than 30 Seconds

Sunday, April 5th, 2009

Looking to get noticed by a potential employer during an on-campus meet-and-greet, career fair or student-run conference? Or, need to impress a recruiter during an on-campus interview with a foreign-owned company? You don’t have much time during these types of events. One way to stand out from the crowd is to know your current events. Being able to initiate and carry on a conversation – that doesn’t revolve entirely around your own job search – will make you more attractive to recruiters and alumni who’ve more than likely been listening to the same tired introductory speech all day or night.

One way to get some info outside of your college campus microcosm (besides Twitter and Facebook) is Newseum.org. In a matter of seconds you can scan the front pages of almost every newspaper in the world.

They also have a virtual map so you can find newspapers even if you don’t know what they’re called. Want to know what El Mercurio is reporting today? Check it out.

Being well-read is also something you’ll want to strive for throughout your entire career. Knowing the classics is essential when you’re coming out of college. Get reacquainted with Henry James, Mary Louise Alcott, and Charles Dickens at Fullbooks. These books are posted online for you to scroll through.

Can’t Find the Name of the Hiring Manager?

Saturday, April 4th, 2009

Every career expert tells you to address your cover letter to a specific person, right? They warn letters with generic salutations like, Dear HR Manager, are sure to end up in the trash bin. But some technology savvy companies make this next to impossible by not listing staff member names online, or by obfuscating HR titles on LinkedIn.

Solution? Time warp back to the 1980’s and use the telephone. Here’s a link to over 900 US companies from GetHuman.com with tips and tricks for getting around their automated voicemail services. So, next time you’re unsure who to address your cover letter to, use this list to get a live person and just ask.

5 College Grads that Suck

Friday, April 3rd, 2009

While based on true stories, the names have been withheld to protect these idiots.

1. The guy who gets selected out of 250 seniors for an on-campus interview with a big firm and pulls a no-show because he’s too hungover; thus possibly ruining the school’s chances of being visited by that firm next year.

2. The gal who emails a potential employer to make sure there will be two chairs at the interview because her mom will be accompanying her to “check this company out”.

3. The guy who has his girlfriend call during the interview to say he’s been offered another job.

4. The girl who sends 10 different alumni  - who all work at the same office – identical emails requesting informational interviews.

5. The guy who takes his shoe off during a career center presentation and proceeds to rip off his dangling toenail and fling it on the floor.