Archive for December, 2009

The Three R’s of Networking for Grads

Wednesday, December 16th, 2009

While you studied at a college or university, you learned many skills, but there’s a good chance you didn’t focus any attention on developing your networking skills. In fact, most college curriculums do not include coursework that teaches you how to find a job, or how to build a career. And that’s a shame because it is these types of skills that lead to long-term success.

Your college major matters very little compared to what kind of person you are to work with. Why? People want to work with people they know and like. The people making the hiring decisions will get to know you during the interview process, and if they like you, your chances of getting hired go up. If they don’t like you, you’ll probably be starting the job search process back at square one. To avoid that, work on strengthening your networking skills, and meeting contacts who can give you referrals, recommendations, and references.

For example, a referral is when a networking contact informs you of a job opening or connects you with someone else who knows of one. A recommendation is when a contact puts in a good word for you directly to the person who is hiring. And a reference is when someone can personally vouch for the quality of your work.

Here are some examples:

Referral. “Hi Tom. Last night I met an impressive young man at the Business Marketing Association networking event in Milwaukee. He mentioned he was currently looking for an entry-level position and I remembered we have one open in your department. Just thought I’d pass his resume along.”

Recommendation. “Good morning Leyla. Last week I met an impressive young man and I’ve had a chance to sit down and talk with him about his internship experience and I’ve got to tell you, I think this is someone we should bring in for an interview. He mentioned he was currently looking for an entry-level position and I think he’d be a great fit here at our firm. Isn’t your department hiring right now? I really think we should give this young man a shot.”

Reference. “Paulo, glad I ran into here. Listen I wanted to mention a potential candidate for that marketing coordinator position your company has open. There’s an exceptional graduate from the University of Missouri that’s been temping for us all summer. She’s fantastic. Self-starter, great attitude and completely competent. If we didn’t have a hiring freeze I’d hire her myself. Interested, great! I’ll email you her resume this afternoon.”

If you have very little work experience, or none at all, look for volunteer opportunities so you can build a list of people who can speak directly to the quality of work you are capable of producing.

Holidays Are a Great Time to Network!

Tuesday, December 8th, 2009

A strong network is the single most effective career advancement tool you can have. Therefore, it is critical that you maintain your network by keeping in touch with the people you have developed relationships with. The holiday season is a great time to reach out to your contacts as well as people you may have fallen out of touch with. Why not send a holiday card to someone you’d like to reconnect with? Want to let someone know you’re graduating soon and looking for work, but don’t want to seem pushy? Include a handwritten note in your card to update everyone on what you’re up to. People expect these types of updates over the holidays!

Here are a eight tips additional tips for maintaining a strong network.

#1: Stay Visible
Much in the same way a celebrity stays relevant in the media, you need to stay visible and relevant to your contacts. For instance, you may stop working in the same field as many of your contacts, but don’t want to fall off their radar. How can you do that if you won’t be attending the same association or work events anymore? Read on…

#2: Stay E-mail Buddies
A common practice is to send an email every so often to the people you want to stay in touch with. This is most appropriate when you change jobs, or have an exciting announcement to make.

#3: Customize Your Message
Your list of contacts could include hundreds of people and since you can’t write a personal note to each one, at least tailor your message to each group. If you do this, make sure the content of the email is appropriate to the audience that will be reading it.

#4: Segment Your Contacts
It might be helpful to mentally segment your correspondence. For example, draft one version of your email update for contacts you consider friends, another for contacts you aren’t particularly close with, another version for clients, and so on. This is customizing your message.

#5: Be Helpful
Another way to stay visible to your contacts is to pass along any relevant information that may be useful to them. For example, if you come across an article online or in a magazine that you know would interest them, send it to them. Include a note wishing them well. Keep in mind that a gesture like this loses its impact and sincerity when you ask for something in return.

#6: Extend Invitations
If you have access to a cool event or networking opportunity – and you can bring colleagues – invite special people from your network. However, do not invite people to an event where there is an expectation that they buy a product or service – unless they are fully aware of this ahead of time and express an interest.

#7: Refer Clients
This is the second best way you can tell someone in your network that you truly value them. Refer them, their company, or their individual services and products to others.

#8: Keep Your Promises
Here is the best way to maintain strong connections to those in your network. If you say you will do something, do it. If you agree to help someone out, make sure you come through. There is nothing worse than letting others down, especially if you have the ability to come through and make good on your promise.

(It is also important that you say no when you must, and not feel guilty about it. Maintaining your integrity is just as important as maintaining your network.)